Factors That Will Define Digital Strategy – 2013

As digital technologies continues to evolve at an accelerating pace, over the next few years we will see a complete transformation in the way people live their lives driven by the internet, smart phones and other mobile devices. And all this is going to impact the way organizations do business i,e their digital strategy.

As per world’s top notch digital strategy consultants and leaders it is the time to integrate all digital channel together to create a digital strategy and deliver a digital solution that will provide an optimal brand experience. According to a report by ZenithOptimedia, Internet advertising is forecasted to grow by 14.6% in 2013, while traditional media will only grow by 1.7%. This exemplifies the world wide adoption of digital technologies. From a perspective of a digital agency – 38% of agencies rate mobile optimization and content marketing as their top priorities this year as per a report by econsultancy.

There is no doubt that consumers are becoming more and more selective in making their buying decisions. Buyers chose the time and the channel through which they are going to interact with the brand, so it is getting increasingly difficult for brands to know how to best engage with potential buyers. Given below are some of the critical factors that will define the next generation digital solutions – from a digital strategy consulting point of view.

Social Data: One billion users in Facebook and half a billion in Twitter, so there is no denying the fact that social networks have firmly established themselves within the mainstream of digital marketing. The sheer number of users/audiences is impossible to ignore, thus 2013 will see social media optimization occupy a mammoth share of the overall marketing budget. But the real challenge for marketing experts and CMOs is to justify the ROI by realizing the value of the social data, customer insights and conversations that the social networking channels generate.

Activities like creating social media campaigns, building communities, creating shareable content, blogs, enabling social media functionality in corporate websites all will drive business value to organizations including generating referral traffic and improving brand engagement. In 2013 we are likely to see more adoption of social media solutions/monitoring tools/listening tools that will enable organizations to measure ROI and the business value that these initiatives bring to the organizations.

Search: Last year we saw huge number of searches in search engines, as the volume of searches increases, we see most of all search clicks coming from an organic link than from paid links. This means is that with more searches being made year-on-year, the volume of paid search clicks will also increase, which in turn means more money was invested in search advertising. Google, Yahoo, Bing are the powerhouses of search. But beign said so YouTube is now a highly popular search engine – with over 800 million unique monthly users. According to comScore, the total U.S. Internet audience watched 39 billion videos in September 2012, and U.S. Internet users watched online video content for an average of 23.3 hours for the month. According to YouTube, more than 4 billion videos are watched through their platform every day. Customers demand engaging videos which addressed their needs. The video strategy can be a game changer in 2013.

Mobile: Gartner predicts that by 2013 mobile phones will overtake PCs as the most common Web access device worldwide and that by 2015 over 80% of the handsets sold in mature markets will be smart phones. Marketers must recognize the unstoppable rise and development of mobile technologies and focus on strategies to leverage them.

Emails: With the increase of social media, content marketing and mobile usage, email marketing is also growing at an accelerating rate. 2013 will see even bigger adoption of email marketing by businesses.

Big data: This is the latest digital marketing buzzword, deriving meaning full customer insights from the plethora of information available will be the key.

What Makes A Good Digital Signage Solution?

If you want to find the best digital signage provider then you must first know what makes a good digital signage solution. At first glance, you would think that all companies who offer these systems are all the same. Even their products and services look the same. But a closer look would reveal that these companies are not created equal. And that is why you need to choose a provider carefully. You need to know the traits of a good provider and that is what you will learn here.

the Word Good Is Subjective

First of all, you need to understand that the word good is subjective. What is good to some may be bad for others. You should choose a digital signage solution based on your needs. This is why you should have a list ready of the things that you need from a provider. A good solution should also be affordable. If you are just new to this form of advertising, then it is not advisable that you spend a big amount of money right away. Expensive does not necessarily mean better. If a provider is cheap but meets all your needs, then by all means, hire that provider.

Flexibility

A good digital solution is flexible. This means it should be able to adapt easily to the ever changing world of advertising and promotions. It should be able to handle many different kinds of campaigns. Avoid solutions that are cheap but will not last you for a long time. Invest in a flexible solution. This will save you money in the long run. As an advertiser, you should be aware that content changes all the time. If you will get an inflexible solution, then you might find yourself buying new solution for your other needs. That will definitely cost time and money.

Affordable

A good digital solution should not cost you a lot of money. If it cost a small fortune, forget about it no matter how good the system is and no matter how extensive the service is. A good digital signage solution gives good value for money. You should know exactly what you are paying for.

If it is your first time to go to digital advertising, then you should not put all your money in it. Indeed, advertising is important but it should not break the bank. These are just some of the traits of a good digital signage solution. I suggest you search for the best company that will help you in finding the most suitable solution for your business.

Opt For Digital Marketing Solutions to Promote Your Online Business

Reaching a target market over has been changing and are not only limited to broadcasting and print but has also reached the Internet. How the browsing and shopping behavior of consumers have also affected the marketing strategies of online business. Thanks to digital marketing solutions, your online business can attract a market share in the big virtual commerce of the worldwide web.

It does not matter if an online is small or big business. Strength of enterprise or big investment are not prerequisites to being into online business. The virtual market place has done the leverage in promoting products and services by online marketing campaigns readily offered by some online marketing companies. They dedicate themselves in creating, managing, and channeling qualified business leads to your website. This in turn will help in your online business promotion and possibly close deals. You will have to synchronize your business needs with their services to achieve your planned goals.

For most online companies, they choose to hire an outsource or consultant services to be able to grab hold of the endless means of marketing in the Internet. These companies usually called integrated marketing company usually employs digital solutions to reach a larger specific audience that can appreciate what your online business can offer. Digital marketing solutions can involve lots of marketing digital mediums to hold the attention of their preferred customers. These channels can be e-mail, SMS, banner ads, social networking sites, digital outdoor displays and many more means that are driven by digital technology.

There are two branches of approach for digital marketing solutions. The “push” model puts a deliberate attempt to push their advertisement across their targeted audience. One classic example is the email, SMS, or newsletter. They contain the brochure or product description that a potential buyer can be interested in and delivered right to them directly. All the necessary information to get hold of the products they like are available for them in one click making it easier to draw lots of order requests. Posting comments at social sites can also reach potential customers at a very friendly way that can also help the little push to make them want to avail a product or service online.

Although some argue that some end up as spams, they can still yield a considerable attention towards your website. Another approach in digital marketing solutions is the “pull” model. They find ways to prompt the possible customers to buy the products or services you offer by exposing digital campaigns. An example would be the banner ads and outdoor digital displays. that can advertise an interesting products to the viewer and so they click it tom find out more about it.

Promoting your online business has been a lot more easier with the available digital technology that can be integrated with the Internet. Trends right now are vastly changing so you should expect some untried channels to come up any time. One example is the digital telephony campaign where digital phones are being used to make outbound calls to possible customers. You will never know when the right one for your online business company can deliver you the revenue you never dreamed of at a fraction of a price.