Discover How LinkedIn Can Benefit Your Business

LinkedIn has now become the premier networking platform for business people throughout the world. Its development has enabled professionals to maintain communication with individual contacts or groups that they know and trust. Most importantly along with other social networking sites, it is largely regarded as an essential part of the marketing mix. However, many professionals still only dabble in the on-line phenomena, perhaps due to time constraints or the more likely reason that they do not fully grasp the marketing benefits to their business. This article highlights what can be achieved by dedicating a little time every week to social networking.

Why is it a good idea?

Well, for starters, it is really easy to get started and it is a great way of raising your profile. It certainly helps other business people to find you easily as well as help you to find people that you have met. The informality of the site means it is a great way of re-connecting with someone that you may have recently met at a private social event or perhaps a business networking event. With LinkedIn being permission based, it essentially provides permission for you to keep in contact. This means there are no issues around data protection.

Talking of data, it also provides a useful database of your contacts that is simple to grow. You can keep in contact with clients, friends, past colleagues, current colleagues and other contacts very easily. If you happen to employ staff, then you should encourage them to have a profile that links through to your website. By doing this, you immediately get access to all your employee contacts and so raising the profile of the firm.

The process of linking your profile with new and current contacts is a marketing opportunity in itself to create brand awareness. It can enable you to establish your expertise and brand yourself as an authority in your specialist field whether it is the legal sector or double glazing. You can do this by giving advice… believe me when I say that a little bit of gratis goes a long way! At the same time, you can also use LinkedIn to receive advice from experts in other sectors and professions. You can engage in specialist groups such as your professional body or potential customer groups that may need to draw upon your expert knowledge. It provides an excellent opportunity to soft sell your products or services. I’m very much an advocate of this as I hate being sold to and I’d expect that you’re the same.

Another great thing is that it is a non-intrusive way of keeping your contacts up to date with the most recent developments in your sector, your business or what you are doing professionally. As your network of contacts have given you permission to communicate with them, they will be more receptive to what you have to say. This is of course largely based on trust which may take a little bit of time, but as I mentioned earlier if you connect with people in a positive way then they will be more inclined to come to you for advice rather than someone else.

LinkedIn, as with other on-line social networks, offers affordable visibility to people you know and those outside your network. The only investment is your time and this remains a crucial element to making it work for you and your business.

Gaining credibility on social networks means that you must actively engage with it. If you do not update your profile or interact with other users you can fall of your contacts’ line of vision. If you do not have any visibility then you certainly will not have built up any credibility. By engaging with the on-line communities it is possible to drive a greater number of potential clients to your website. Naturally following on from this, the more website traffic you can generate, the greater the opportunity to convert social networking into actual business.

At the start of the article, I mentioned that social networking should be part of the marketing mix and so it should go without saying that it isn’t the only marketing you should do. What I mean is, that if your website is poor or your receptionist is rude or you don’t respond to calls or you don’t turn up when you said you would then you would be wasting your own time and energy.

At the end of the day, most people want to shake your hand and see the whites of your eyes before they commit to buying your product or service, so use it as a tool alongside your normal marketing activities. Good luck and happy linking!

How to Develop New Business For Your Ad Agency

Is your advertising or marketing agency looking for more business or are you one of the few who seems to have more than enough clients to keep you busy? In this series about business development we are talking about a simple concept that could help further the relationship with your clients while developing new business.

If you are looking to help your client grow and expand their business, then consider this…What do you really, honestly know about their sales processes, offline and/or online? Do you really comprehend what they have to go through from start to finish, when it comes to selling? Let’s be honest, do you know what the sales people, department, or individuals go through on a day-to-day basis? What’s it like in their world after your creativity and media bring them a hot new prospect or subscriber? Online or offline I think you, as an agency principal or biz dev person, need to roll up your sleeves, see what it’s like, and get your hands dirty.

If you really want to learn about your client, gain their respect, and help them grow their business, I would encourage you to go to work with your client’s sales force for 3 to 4 days and do this on your nickel. You heard me, your nickel. Look at this as research and development. This research will reveal a lot, and allow all of your departments to see how their work is affecting your client.

Here are some tips to remember when you are working and traveling with your client’s sales force:

  1. You are there as an observer – not to offer your opinion.
  2. Take copious notes and record your thoughts before and after meetings
  3. Ask questions, remember you have one mouth and two ears.
  4. Buy or bring in lunch for those that you are traveling with.
  5. Be open and eager to learn, if the client succeeds then so does your agency.
  6. Provide the client with a report of your findings, what you learned and how you can help them to grow their business. The report should also come gratis.
  7. Thank the sales staff for all that they do and what they go through, because sales ultimately equates to your agency being paid.

This research should reveal a lot to you and your agency team. You want the client around for years to come, right? Remember, satisfied clients refer and offer testimonials. Unsatisfied ones tend to show you the door and usually when you least expect it.

This strategy should also allow you to solidify your relationship with the client plus see where you can grow and develop other opportunities. Look for ways to add value to your clients, go the extra mile and show them that you care and it’s not just about the money.

Credit Card Debt Counseling – How to Get Gratis Credit Counseling Online

The solution to every possible problem can easily be found over the World Wide Web. People who are seeking for free credit counseling can also benefit themselves a lot through the source of internet because there is vast information present regarding this topic.

In practice, there is no company which offer free credit counseling. There are a number of top performing credit counselors but they all charge fees for their services. They offer the services of debt settlement and debt consolidation. They also offer classes on budgeting and sound money management as well.

On the other hand all of this information can also be found over the internet. There are various methods and knowledge on how to deal with your liabilities and most of it is common sense debt relief which everyone should keep in mind but fails to do so because they are usually very busy in their daily schedule that they do not take notice of that. Now when they are stuck in huge amounts of debts they urgently search for ways to eliminate some first.

Bankruptcy is an option that people would least opt for because it has a great deal of disadvantages. So they all first try debt consolidation and debt settlement services. With the help of internet you will be able to choose a reliable firm which will definitely get you out of debt.

To select a legitimate debt relief firm you need to first contact with the debt relief networks. Visit their websites and search around to see which companies best meet your requirement. Then hire a company which best fits for you. All of the firms which are their members are the true ones because the main purpose of these networks is to safeguard people from getting in to the hands of wrong and illegitimate firms.

Over the internet you will also find how to better manage your finances. How to create a budget in your daily lives and stick to it? How you can save thousands of dollars in eliminating debt? Through this way you will be able to lead a debt free life.

You will find different reviews and comments or can even discuss your issues with the people who have experienced the same situation through blogs and forums. In this way you will be able to gain the exact information which you were searching for.

Internet is a whole different world. And it is a kind of world where you can reach to your desired place with just one click. With the help of today’s advanced search engines it is no difficult to search for free credit counseling and learn so many ways through which you can kill your liabilities.